The Discounted Insanity
There has been a lot of talk in the Indian media recently about the lack of profitability of major Indian e-commerce players. Many of them are also trying out different strategies to manage finances while maintaining growth. While Flipkart has been tweaking discounts and raising limits for free shipping (a move that was quickly followed by almost everyone), IndiaPlaza has excused itself out of the discount race by saying that they want to be the " only money making e-commerce company " out of the top 3-4 players and not the biggest. However HomeShop18 seems have sensed an opportunity here and has put almost the entire books category on unprecedented discounts! I was hard pressed to find any title that has less then 29-30% discount. Most of the titles are as highly discounted as 35-40%. This includes even the titles which they might be importing from outside. In all my searching, I came across one title which was at 10%. This is insane! And if this was not enough, they have...