Recession kills the small guys first!
Found this on a forum. In the time of recession the first casualties are the small guys. Although the common sense says that the first casualties should be the big guys - small guys don't have investors on their backs pushing for growth at all costs, they are more flexible and adaptable to situations and so on. But the fact remains that all the systems are build for the advantage of big guns and it is with great difficulty that individuals or small publishers make their way in. So when the crunch time comes, they are the first ones to be thrown off the boat. So the question arises - how do we build a recession proof distribution channel for the individual authors? Of course Amazon is already one option but how can we go beyond Amazon? And what about a country like India where digital divide is so huge - how can we use all the technology at our disposal and make publishing/books available to those who don't have access to it and miss it the most? We've seen something devasta...