Ownership is the key!
This article about Room To Read in Business Week caught my attention, (through a Google Alert set up on Self Publishing). Specifically the last paragraph which I reproduce here: While Room to Read's accomplishments so far are quite impressive, John isn't satisfied. Children aren't using the libraries enough. Of the 5.6 million books in the libraries, only 1.3 million have been checked out so far. So Wood's local teams are working with schools to make the library experience more compelling to children. Self-publishing content is another piece of the strategy. The more books the organization can publish in local languages that are sculpted for young readers in those places, the more likely they'll want to read them. Unfortunately, it costs about $12,000 per book for writing, editing, and printing expenses. While generating more engaging content, content tailored to local culture, environment and in local languages is very important, I think there is one more importa...